Understand. Then Create.
Understanding users is central to experience design. I work with teams to research user needs and goals, which then informs the creation of useful, usable, and desirable products.
Your products & client experience will be more successful when you know your users’ goals and needs. I help teams identify user behavior, goals, and expectations using a number of research techniques.
- User Interviews
- Observations & Contextual Interviews
- Task Analysis
The best information is valuable to your users only when it's presented in a way that they understand. I organize information to match users’ mental models, behaviors, and goals.
- Content Inventories
- Card Sorting
- Site Maps
- Controlled Vocabularies
- User Flows
Experiences happen over time. Together, we structure the customer lifecycle, determine where products best fit into the ecosystem, and understand how the user moves between the different communication channels.
- Service Blueprinting
- Journey Maps
How closely are we meeting our users’ expectations? I design and execute usability testing to measure product performance and gain valuable insights from actual users to ensure we are effectively meeting both their goals and that of the business.
- Heuristic Evaluations
- Usability Testing
Together we can build better experiences and products. Let's Talk.